Application notes
A problem, the constraints, how your equipment or service solved it, and the measured result. The document a specifier copies a rating from.
What we do · technical content
Technical content your engineers would sign, and your buyers would forward
Two pieces a month: application notes, trade-press articles and pages that answer the question a buyer actually types. Built from two hours with an engineer who does the work, and published only when that engineer signs it off.
A twenty-minute call with Kirish.
- Drg no
- KSM-WKS-03
- Sector
- ALL SECTORS
- Rev
- 4.0
- Date
- Status
- ISSUED FOR ENQUIRY
Technical content writing for an engineering firm means writing the documents buyers and specifiers use to shortlist a supplier: application notes, technical articles for the trade press, case studies and pages that answer specific buying questions. KS Media writes two pieces a month for UK power and energy engineering firms as part of the Pipeline Engine, from interviews with the client's engineers, with every claim checked by the engineer before it is published.
Evidence
Engineers read before they talk
Independent sources
86%
of technical buyers look for independent sources at least some of the time
Online first
72%
do at least half of the buying process online before speaking to a supplier
Source: TREW Marketing and GlobalSpec, 2025 State of Marketing to Engineers, n = 1,020 and n = 792, global.
In our 1 October sample of eight power equipment and critical power questions, only one question returned any trade press at all, and it was about a multinational manufacturer. The independent specialists were carried only by their own pages. A good application note on your site helps the buyer who finds it. The same knowledge in a trade title gives the buyer, and every AI answer that reads it, an independent source.
Power equipment and critical power
What registers and trade bodies cost
Four kinds of piece
What we write
Trade-press articles
Written for the editor's readers rather than your brochure, and pitched to the titles your buyers read.
Answer pages
One page per question a buyer types: what a UPS maintenance contract covers, IDNO or DNO, how long a switchgear retrofit outage lasts.
Case studies
Only when a customer agrees to be named, and never invented or pieced together from several customers.
Fig 01
How a piece is made
| Step, and who | Week 1Week 2Week 3Week 4 | Weeks |
|---|---|---|
| Brief: the question, the reader, the proof KS Media | Week 1 | |
| Interview with your engineer Your engineer, about an hour per piece | Week 1 | |
| Draft KS Media | Week 2 | |
| Technical check and sign-off Your engineer | Week 2 to 3 | |
| Published, or pitched to the trade title KS Media | Week 3 |
Rules: nothing claims a rating, a standard or a result your engineer hasn't confirmed. No customer is named without their agreement. No AI-written filler.
Read our writing first
We have no client pieces to show yet. The best sample of how we write is our own evidence: dated, counted, and careful about what it doesn't show.
FAQ
Straight answers
About two hours a month in total: an interview of about an hour per piece, and time to check the draft. We do the writing, the editing and the publishing.
Only with the engineer's help, which is why every piece starts with an interview and ends with the engineer's sign-off. If a claim can't be checked, it comes out.
We write them for the title and pitch them to its editor. Editors decide what they publish, so we can't promise a placement, and the report shows what was pitched and what ran.
You do. Every piece is published under your firm's name and stays yours when you stop.
Not on its own at the moment. It is one of the Engine's workstreams, because a piece nobody sends to a named account does half its job.