Insights

Notes on getting more business.

Short and practical. Use them whether or not you ever work with us.

What are your stalled quotes worth? A ten-minute sum

Five steps to put a gross profit figure on last year's undecided quotes, with a worked example.

Day 3, day 7, day 14: how to follow up a quote

Why quotes don't get followed up, and a three-touch rhythm busy people will keep to.

How does a business get cited by ChatGPT?

Where ChatGPT's citations come from, what gets quoted, and how to measure it.