What we do · trade-show campaigns
Meetings booked before the show, and follow-up within 48 hours of it
The stand is paid for. Whether it pays back is decided in the weeks before the show, when the right accounts are asked to come by, and in the two days after it, when every conversation gets a reply.
- Drg no
- KSM-WKS-04
- Sector
- ALL SECTORS
- Rev
- 4.0
- Date
- Status
- ISSUED FOR ENQUIRY
Trade-show marketing for an engineering exhibitor is the campaign around the stand: inviting named accounts to book a meeting before the show, recording each conversation on the stand, and following every one up within 48 hours. KS Media runs it for UK power and energy engineering firms inside the Pipeline Engine. In a show month, one of the two technical pieces is swapped for the show campaign.
Fig 01
Three phases
| Phase | The month beforeShowAfter | When |
|---|---|---|
| Before | Before | |
| At the show | Show | |
| Within 48 hours | 48 hours |
Before
The named accounts you want to meet, chosen from your list and the show's visitor profile. A short invitation sequence from your sales team's names. A technical piece to hand over or send. Meetings in the diary before the doors open.
At the show
One simple way to record each conversation: who, which firm, what they need, how warm.
Within 48 hours
Every recorded conversation gets a written follow-up that refers to what was said. Meetings booked are logged in your CRM or the tracker.
Where the money goes missing
Most stands produce conversations. Fewer produce follow-up, because the team comes back to a full inbox and the show cards sit in a drawer. The ROI calculator shows what that gap costs in your own numbers: enter the conversations you expect, the share you'd normally follow up, and your average order value.
Trade show follow-up for engineering exhibitors
Outbound to named accounts
Schedule 01
Shows our clients' buyers attend
Dates as published by each organiser, checked 1 October 2026.
| Show | Next edition | Sector |
|---|---|---|
| Advanced Engineering UK | 4 to 5 November 2026, NEC Birmingham | Power equipment (adjacent) |
| Data Centre World London | 10 to 11 March 2027, ExCeL London | Power equipment: UPS, generators, switchgear |
| All-Energy | 12 to 13 May 2027, SEC Glasgow | Grid and storage |
| Utility Week Live | 25 to 26 May 2027, NEC Birmingham | Grid and storage |
| Smart Manufacturing Week | 9 to 10 June 2027, NEC Birmingham | Power equipment: drives, maintenance |
| Battery Cells and Systems Expo | 16 to 17 June 2027, NEC Birmingham | Grid and storage |
| Solar and Storage Live UK | 21 to 23 September 2027, NEC Birmingham | Grid and storage |
| ELEX | West Midlands 22 to 23 October 2026; Sandown Park 18 to 19 November 2026; Alexandra Palace 4 to 5 February 2027 | Power equipment: electrical contractors |
FAQ
Straight answers
Early enough for the people you want to meet to put you in the diary, and late enough that they know they're going. The plan sets the dates for each show; the campaign starts in the month before.
No. Your team runs the stand. We run the invitations, the conversation record and the follow-up.
Nothing extra. In a show month, the Pipeline Engine swaps one of the two technical pieces for the show campaign. Stand, travel and show fees stay with you.
Because the conversation is still fresh for both sides and your competitors' follow-up hasn't arrived yet. After a week, a follow-up reads like a mailing.