Free teardown
- Type
- One page
- Time
- Three working days
- How you and three competitors show up when an engineer searches, or asks ChatGPT, for what you sell
- Who is shortlisted, what they publish that you don't
- Three fixes
Get the free teardownKSM-TD
Pricing · published
Every price, every term, on one page.
Fixed fees, never hourly, and the same on every page of this site. Start free, pay for three weeks of diagnosis, and buy the monthly work only if the plan is one you'd act on.
- Drg no
- KSM-OFR-03
- Sector
- ALL SECTORS
- Rev
- 4.0
- Date
- Status
- ISSUED FOR ENQUIRY
How you buy it
Three steps, every price on the plate
Start free. Pay for the Diagnostic only if the teardown shows something worth fixing. Buy the monthly work only if the Diagnostic's plan is one you'd act on.
Pipeline Diagnostic
Founding rate to 31 Dec 2026- Type
- Fixed-fee study
- Time
- Three weeks
- Terms
- 50% upfront. Credited in full against Engine month one if you sign within 30 days.
- Guarantee
- If it doesn't give you a 90-day plan you would act on, you don't pay the second half.
- ICP and positioning
- 3 to 4 customer interviews
- A competitor and AI-search audit
- A live outbound message test on one segment
- A 90-day pipeline plan presented live
The Diagnostic in full KSM-DX
Pipeline Engine
- Type
- Monthly
- Time
- Three months, then rolling
- Two technical pieces a month
- Signal-based outreach to a named account list
- AI-search citation work
- Pipeline tracking
- A monthly pipeline report and a quarterly review
The Engine in fullKSM-EN
Full terms
Pipeline Diagnostic
- Founding rate
- £2,500, for the first three clients, to 31 December 2026
- Standard rate
- £3,500. £5,000 for firms with £10m turnover and above
- Payment
- 50% upfront, 50% on the day the plan is presented
- Credit
- The whole fee is credited against month one of the Pipeline Engine if you sign within 30 days of the presentation
- Plan guarantee
- If the Diagnostic doesn't give you a 90-day plan you would act on, you don't pay the second half
- Founding terms
- A named case study and a reference call, in return for the founding rate and a 12-month rate lock on the Engine
- Yours to keep
- The positioning, the interview notes, the audit, the test results and the plan
Full terms
Pipeline Engine
- Founding rate
- From £3,000 a month, for the first three clients
- Term
- Three months minimum, then rolling month to month
- Rate lock
- 12 months for founding clients, who agree a named case study and a reference call
- From client four
- £3,500 to £4,500 a month on a six-month term, set by the size of the account list and the number of segments
- Credit
- The Pipeline Diagnostic fee is credited in full against month one if you sign within 30 days of the presentation
- Yours to keep
- Every piece, every list, every report, the domains and the data
Founding rates, and what they ask of you
The first three clients pay £2,500 for the Diagnostic and from £3,000 a month for the Engine, with the Engine rate locked for 12 months. In return they agree to a named case study and a reference call once there are results to show. The founding rate ends on 31 December 2026 or at the third client, whichever comes first. After that the Diagnostic is £3,500, or £5,000 for firms at £10m turnover and above, and the Engine is £3,500 to £4,500 a month on a six-month term.
The plan guarantee
The Diagnostic is paid in two halves. The second half is due at the presentation. If you sit through it and the 90-day plan isn't one you would act on, say so, and you don't pay the second half. You keep everything delivered up to that point.
Tell us at the presentation or in writing within seven days of it.
We offer it because the plan is the product. A Diagnostic that ends in a plan nobody uses has failed, whatever else it found.
What the fees don't cover
- Ad spend, and managing paid ads.
- Exhibition stands, show fees and travel.
- Website rebuilds. The work lands on the site you have, as long as it can be edited.
- CRM licences.
- Fees per meeting, per reply or per contact. There are none.
- Work outside power and energy engineering, and the next sectors listed on who we work with.
Compared with hiring someone
A like-for-like comparison is hard, because each option covers different work. This table compares what each one covers and what it costs, using published figures where they exist.
| Compared | Pipeline Engine (founding) | In-house SDR | Fractional CMO |
|---|---|---|---|
| Cost | £3,000 a month, £36,000 a year | Median base £30k, OTE £40k to £50k, before employer's costs, tools, data and management time | £1,500 to £6,000 a month, by days per month |
| Positioning and plan | Included (via the Diagnostic) | Not usually | Yes |
| Technical content | Two pieces a month | No | Usually directs, rarely writes |
| Outreach to named accounts | Yes | Yes, one person's capacity | Rarely hands-on |
| Pipeline tracking and report | Monthly | Depends on the manager | Usually |
| Notice | Rolling after three months | Employment notice and recruitment time | By contract |
SDR pay: Coburg Banks, Sales Development Representative salary UK 2026, a recruiter's published figures, page updated 13 July 2026.
Fractional CMO: McCracken Marketing, Fractional CMO cost UK, a supplier's own price guide, updated August 2026.
Engine: KS Media founding rate, 1 October 2026.
The longer comparison, with the questions to ask before choosing, is in marketing hire vs fractional CMO vs SDR vs agency.
Run the numbers on your own pipeline How much should an engineering firm spend on marketing?
Pricing questions
Because a sales director should be able to rule us in or out without a call. Every price on this page is the same on every other page of the site, and none of them is hourly.
The first three clients, until 31 December 2026, pay £2,500 for the Diagnostic and from £3,000 a month for the Engine, with the Engine rate locked for 12 months. In return they agree to a named case study and a reference call once there are results to show.
If the Diagnostic doesn't give you a 90-day plan you would act on, you don't pay the second half of the fee. You keep everything delivered up to that point.
It is credited, in full, against the first month of the Engine if you sign within 30 days of the presentation. At the founding rate that means the first Engine month costs £500.
No fees per meeting, per reply or per contact, and no set-up fee. Ad spend, exhibition costs, website rebuilds and CRM licences are outside the fee and stay in your own accounts.