Sector · industrial and manufacturing
Small search volume, enormous intent, a technical buyer. Marketing for manufacturing companies is a different job.
> LV switchgear refurbishment UK
The top results are five switchgear firms' own service pages, one refurbish-or-replace cost guide written by a testing contractor, and one blog.
ObservedThe only guide a buyer would actually read was written by a testing contractor, not by any of the refurbishment firms it ranks beside.
Search results sampled 9 Sep 2026; assistant answers draw on these sources; full method on /how-we-measure. Firms described, not named.
An industrial marketing agency generates qualified enquiries for manufacturers and industrial OEMs, where the buyer is technical, the sale takes months and several people have to agree. KS Media does this with one programme: measure which firms your buyers are told about when they search and then ask an AI assistant, build the answer pages, entity data and third-party corroboration that get you named instead, and report in enquiries and quote value.
A plant engineer with a failed drive, a procurement lead scoping a switchgear replacement, a project manager who needs a containerised storage system at a given scale. None of them start with a supplier. They start with a question.
It goes into Google and, increasingly, into ChatGPT, Perplexity or Google's AI answers. The reply is a short list of named firms. The firms on the list get the enquiry, and the firms off it never hear the question was asked.
The industrial marketing service
Lead generation for manufacturers in power electronics, battery storage and switchgear, in four workstreams, built from what your engineers already know.
01
Five buyer questions about your capabilities: the obsolete range you still service, the tolerance you hold, the standard you build to.
What you receive: a dated baseline, then a monthly report with every screenshot and the sources behind each answer.
02
One page per question that matters: challenge, constraint, solution, measured result. Application notes a technical director will forward, not brochure copy.
What you receive: published pages on your own domain, in the order the audit set, each with the question it exists to answer.
03
One description of what you make and where, applied across your site, LinkedIn, Companies House and the supplier registers that already list you.
What you receive: validated structured data on every page and one canonical description of the firm everywhere it appears.
04
Manufacturer partner pages, approved-supplier registers, association listings and the trade titles your sector reads.
What you receive: live listings and mentions, each linked in the monthly report, and a record of the sources behind your questions.
Reported in enquiries and quote value
Two pages, side by side: what the assistants answered, and what arrived. The method page says what cannot be attributed.
For manufacturers, industrial OEMs, precision engineering firms and energy infrastructure businesses with 10 to 200 staff. Not for e-commerce, consumer brands, social media management, branding-only projects or review management. The fit list is on who we work with.
The wider programme is on AI search visibility. The guide to which channels produce enquiries for a specialist firm is marketing for engineering firms.
Straight answers
An industrial marketing agency generates qualified enquiries for manufacturers and OEMs, where the buyer is technical, the sale runs six to eighteen months and several people decide. At KS Media that means one programme: measure which firms your buyers are told about, build the pages and corroboration that get you named instead, and report in enquiries and quote value.
Three differences do most of the work. Search volume is small but the intent is extreme, so a hundred searches a month can be worth more than a hundred thousand in a consumer category. The buyer is technical and rejects marketing language on sight. And the sale takes months, so attribution has to survive the gap.
It works where the capability term has volume, and it does not where it has none. Obscure infrastructure work often has no measurable demand at all. That is why paid search is added only when the audit's demand check shows the volume, and why the ad spend sits in your own accounts.
No. The answer pages and the structured data land on the site you already have, as long as it can be edited. Leading with a rebuild means waiting months and spending five figures before anything measurable happens. If the platform cannot serve plain HTML at all, the audit says so with the cost attached.
Two things, side by side. The five buyer questions re-run every month with a dated screenshot of each answer, recorded as mention, citation, named first or absent. And the enquiries that arrived, how each was tracked, and the quote value behind them. Not impressions, not reach, not engagement rate.
By tracking the leading indicators rather than pretending the lagging one arrives monthly. Whether you are named moves within weeks. Enquiries move within a quarter. Orders move across the year. Call tracking goes in before the work starts, so an order landing eleven months later still traces back to the question that began it.
Usually it helps. An internal marketer who knows the products and the customers is the fastest route to good answer pages. What tends to be missing is the measurement, the entity work and the corroboration, which is unrewarding to learn for one company. The report is written to be forwarded without a covering note.
Related: what the audit costs and includes · how we measure · the free snapshot, defined
Start here
Tell us what you make. Within three working days you will have the screenshots: five real buyer questions, run through Google and the AI assistants, and who gets recommended when they are asked. If you are already winning, we say so.