Brand identity for small businesses
A brand that looks as good as your work.
For owner-led firms whose work has outgrown how they look: a clear positioning line, a logo, colour and type, and a short guide so everyone uses them the same way.
- Brand identity
- from£2,500
- Brand identity and website together
- Quoted together
Not VAT registered Starting prices. After a first call you get three options with a fixed quote for each.
What you get
Everything you need to look consistent
- LineA positioning lineOne sentence on what you do and who for, used everywhere.
- LogoA logo in three formsThe full version, a short version and an icon for small spaces.
- ColourA colour paletteWith values for print, screen and signage, checked for readable contrast.
- TypeTypefacesChosen for the brand, with licences sorted for print and web.
- GuideA short guideA few pages on how to use it all, for staff, printers and sign makers.
- FilesEvery file you'll needFor the website, documents, vans, signs and social profiles.
How it runs
From questions to files
- First callTwenty minutes, freeWhat the business does, who buys, and what isn't working about the current look.
- QuestionsCustomers and competitorsWhat your best customers value, and how your competitors present themselves.
- DirectionsTwo directionsTwo distinct routes, shown on real items: a website page, a van, a quote.
- RefineOne chosen and refinedChanges until it's right for you.
- HandoverGuide and filesPaid half on signing and half at handover.
Who for
Owner-led firms, in Norfolk and across the UK
Engineering and industrial firms, trades, clinics and coaches, property firms and independent brands. We work in person across Norfolk, Suffolk and Cambridgeshire and by video anywhere in the UK.
Built in-house: our own product, BSpark, three live apps for finding public tenders, was designed and built by KS Media. Client brand work is shown only once each client agrees in writing.
Questions
Common questions
Do we need a whole new brand, or just a new logo?
Often a tidy-up is enough. If your name and reputation are strong, we keep what people recognise and fix what lets it down. We'll say which we think you need on the first call.
How many designs do we see?
Two distinct directions, then one refined until it's right. Fewer, better options make for a clearer decision.
Who owns the logo?
You do, once it's paid in full. Font licences stay with their makers, and we tell you exactly which ones are used.
Can you put the new brand on our website?
Yes. Brand and website can be quoted together, so the site launches with the new look.