PPC and paid ads for small UK businesses
Paid ads you can trace to real enquiries.
We set up and run Google, Facebook, Instagram and LinkedIn ads for small businesses. Every call and form is tracked, the fees are flat and published, and your budget goes straight to the platform.
- Paid ads setup, per platform
- £650one-off
- Ads management, one platform
- £550a month
- Your ad spend
- Paid by you to the platform
Not VAT registered No VAT on top, and no mark-up on your ad spend.
Platforms
Where we run your ads
- Google AdsSearch, Local Services, Shopping, YouTubeSearch ads for people looking for what you do. Local Services Ads where your trade is eligible. Shopping and Performance Max for shops. YouTube where it helps the rest of the account.
- MetaFacebook and InstagramAds shown to the right people in your area or your market, and to people who have already visited your site. Designed and written for you.
- LinkedInFor firms selling to businessesAds aimed at the job titles and industries that buy from you, with lead forms where they suit.
We don't run TikTok ads. It needs bigger budgets and a steady flow of video, and suits very few of the firms we work with.
What's included
Tracking first, then the ads
- TrackingSet up before a pound is spentCalls, forms and bookings tracked, tested and shown to you working. Without it, nobody can say which ads bring in work.
- CampaignsBuilt around what you sellWe research what your customers search for or who they are, write the ads, and run them where and when you can take the work.
- Every weekChanges, not set and forgetWe check search terms, cut wasted clicks, test new ads and move budget to what is bringing enquiries.
- ReportReadable in five minutesEach month: what you spent, how many enquiries came in, what each one cost, what we changed and what we'll try next. Then a 30-minute call.
- OwnershipYour accounts, your budgetThe ad accounts are in your name. You pay Google, Meta or LinkedIn directly on your own card. If you leave, everything stays with you.
Setup, per platform
- The account built in your name, or your existing one checked and rebuilt
- Conversion tracking for calls, forms and bookings, with consent
- Keyword or audience research, and lists of searches to exclude
- The first ads written; six designed ads for Meta or LinkedIn
- A written review of the page your ads send people to
- Google Business Profile linked, and a Local Services Ads application where eligible
Each month, per platform
- Weekly checks and changes to searches, bids and budgets
- New ads tested; four new designed ads a month on Meta or LinkedIn
- Up to five live campaigns
- A one-page report and a 30-minute call
Which platform
Which platform fits your business
- Trades and home services: Google Search and Local Services Ads, for people who need a plumber, roofer or electrician now.
- Clinics and wellbeing: Google Search for people looking for a treatment, plus Facebook and Instagram to stay in front of people who visited your site.
- Independent shops: Google Shopping for people searching for a product, and Facebook and Instagram to show new stock to the right people.
- Engineering and professional firms: Google Search for people looking for what you do, and LinkedIn to reach the job titles who buy it.
- Property: Facebook and Instagram for vendors and landlords in your area, and Google Search for valuations and lettings.
Not sure? On the first call we'll tell you where we would start, and why.
Prices
One flat fee per platform
It does not change with your ad budget, because we do not think our fee should rise every time you spend more.
| What | Price | What it covers |
|---|---|---|
| Paid ads setup | £650 per platform | Account, tracking, research and the first ads, paid upfront |
| Ads management, one platform | £550 a month | Google Ads, Meta or LinkedIn |
| Ads management, two platforms | £950 a month | Any two |
| Ads management, three platforms | £1,350 a month | All three |
| Ads landing page | £650 per page | A page built for one campaign, tracked and tested on phones |
| Extra day | £850 a day | Bigger accounts, beyond five live campaigns per platform |
What moves the price
- How many platforms you run.
- Whether you need a new landing page.
- Accounts with more than five live campaigns on a platform.
What never moves it
- How much you spend on ads.
- Your turnover, team size or sector.
Ad spend is paid by you straight to Google, Meta or LinkedIn and is not included. Setup is paid upfront and management monthly in advance. Three months, then rolling with 30 days' notice. Not VAT registered, so no VAT on top.
Before you start
Sensible starting budgets
A rough guide to the ad spend each platform needs to learn from. You pay this to the platform, not to us.
- Google Search
- From about £20 a day, around £600 a month
- Local Services Ads
- A weekly budget; you pay for each enquiry
- Facebook and Instagram
- From about £15 a day, around £450 a month
- From about £35 a day, around £1,000 a month
We check click costs in your area during setup. If your budget is too small for ads to work, we'll say so and suggest something that suits it better, such as SEO and your Google Business Profile.
What else you need
- Access to your website so we can add tracking. If you have a web developer, we work with them.
- A page that turns a click into an enquiry. We review yours during setup. If it needs more than a few fixes, we can build an ads landing page.
- Someone to answer the phone. Ads bring in calls and forms. They only pay if someone picks up and replies quickly.
The first 90 days
How the first three months go
- Week oneTracking and campaigns builtTracking installed and tested, research done, campaigns built. You see everything before it goes live.
- Week twoAds go liveMost of the first month is learning: the platforms need data, and we need to see which searches and audiences bring enquiries.
- Months two and threeCut, keep, testWe cut what does not work, put more behind what does, and test new ads. By the end of month three you'll know what an enquiry costs you and whether ads are worth keeping.
What we won't promise
Honest numbers, not promises
We will not promise a number of enquiries, a return on your spend or a top position. Nobody controls click prices, your competitors or how many people search each month. What we do promise: tracking you can check, honest monthly numbers, and a straight answer if ads are not paying for your business.
With SEO and your site
How ads fit with your website and SEO
Ads bring visitors the day they go live, and stop when you stop paying. SEO for Google and ChatGPT takes longer and keeps working. Your website is where both turn into enquiries. We do all three, so the searches that bring enquiries in your ads can shape your SEO, and your pages are built to turn visits into enquiries from the start.
Questions
Common questions
Why don't you charge a percentage of ad spend?
Because then we would earn more every time you spent more. A flat fee means our advice on your budget is the same whether you raise it or cut it.
Who owns the ad accounts?
You do. We set them up in your business's name, or work in the ones you already have. If you leave, you keep the accounts, the data and the tracking.
Is there a minimum contract?
Three months, then rolling with 30 days' notice. The first month is mostly learning, so three months is the shortest period that gives a fair answer.
I already run ads. Can you take them over?
Yes. Setup starts with a check of your account and tracking. We keep what works, rebuild what doesn't, and the account stays in your name.
Do you run YouTube or TikTok ads?
YouTube ads run inside our Google Ads work where they make sense. We don't run TikTok ads.
Do you make the ads?
Yes. We write all the ad copy. For Facebook, Instagram and LinkedIn, six designed ads at setup and four new ones each month are included.
Is VAT added?
No. KS Media is not VAT registered, so the prices on this page are what you pay us.